April 17, 2026
Image credit: Depositphotos. comThe easier you can make it for a customer to access your automotive repair services, the more likely they’ll get those services from you.
So shops need to look at ways to break down the barriers that are impeding customers from choosing them when they’re in need of an automotive service professional, said Sara Fraser, vice president of business development and client services at Haas Performance Consulting.
For instance, booking an appointment with a shop should be as easy as booking a doctor’s appointment, she said. Patients can go online and book appointments on their doctor’s…