Facebook Marketplace bans used car dealers from posting ads

The new set of restrictions though, has led to mixed reactions among used car dealers.

According to media reports, from January 2023, Facebook Marketplace has stopped allowing authorized used car dealers from publishing their listings on the platform via the FB Business Page.

Meta, the parent company of Facebook, has released an official statement that states they are just “changing how inventory is displayed in the future”. Many industry specialists believe this is an attempt to push used car dealers towards the company’s paid advertising platform. The new set of restrictions though, has led to mixed reactions among used car dealers. While some believe FB Marketplace is a must to reach a large number of potential customers, and are even ready to spend $1 million in Facebook Advertising. There are also a few dealers who feel the gains from the social media platform aren’t too huge.

However, reports clarified that individual owners wanting to put up their cars for sale on the platform will not face any restrictions. This applies to any person-to-person listing, which will continue to be free.

Source: Automotive News