August 11, 2025
The back of a Ram truck is seen on a sales lot on May 23, 2017 in Miami, Florida.Some automakers are struggling to convince first-time buyers to return to the showroom, Elon Musk tested that he really believed he’d be able to take Tesla private in 2018 with some help and Audi took Nio to court and won. All that and more in The Morning Shift for January 24, 2023.
1st Gear: The ‘Nomad Retention Challenge’
There’s apparently a name for people who purchase a car from a brand, but don’t buy their next vehicle from that same brand.…