February 12, 2026
JLR announced Wednesday that Jaguar’s first car under its new strategy will be a four-door electric GT priced at more than £100,000 ($124,200) with a range of up to 700 kilometers (435 miles).
The absence of the Land Rover name in the rebrand created controversy on social media within the UK, with some commentators assuming JLR had dropped the storied name. However, JLR confirmed the name would continue as a badge on its SUVs to serve as a “trust mark.”
“Land Rover will remain. It is strong, well known, and we will use that collective strength to give our brands…