April 10, 2023
The Unobvious Ones is a monthly look at movers and shakers who fly below the radar in the Canadian auto industry.
TRACY BULMER
WORKING WITH DEALERS TO TAILOR PROGRAMS TO CANADA
Looking after customers isn’t just about the sale. There’s also aftersales, warranty and technical support. At BMW Group Canada’s head office in Richmond Hill, Ont., Tracy Bulmer oversees a team of 55 people in her role as director of customer support.
“It’s an interesting area of business, and sometimes people underestimate it because there are many different aspects,” he said. “We work with our partners in Germany in some…