Tag: automotive news

THE UNOBVIOUS ONES: Getting BMW’s programs fit for CanadaTHE UNOBVIOUS ONES: Getting BMW’s programs fit for Canada

April 10, 2023| 9:41 am

The Unobvious Ones is a monthly look at movers and shakers who fly below the radar in the Canadian auto industry. TRACY BULMER WORKING WITH DEALERS TO TAILOR PROGRAMS TO CANADA Looking after customers isn’t just about the sale. There’s also aftersales, warranty and technical support. At BMW Group Canada’s head office in Richmond Hill, Ont., Tracy Bulmer oversees a team of 55 people in her role as director of customer support. “It’s an interesting area of business, and sometimes people underestimate it because there are many different aspects,” he said. “We work with our partners in Germany in [...]

These Automakers Can’t Quite Hold Onto Their First-Time BuyersThese Automakers Can’t Quite Hold Onto Their First-Time Buyers

March 19, 2023| 11:06 am

The back of a Ram truck is seen on a sales lot on May 23, 2017 in Miami, Florida. Some automakers are struggling to convince first-time buyers to return to the showroom, Elon Musk tested that he really believed he’d be able to take Tesla private in 2018 with some help and Audi took Nio to court and won. All that and more in The Morning Shift for January 24, 2023. 1st Gear: The ‘Nomad Retention Challenge’ There’s apparently a name for people who purchase a car from a brand, but don’t buy their next vehicle from that same brand.… [...]