February 24, 2024
The newest beauty news, from product launches and industry updates to flash gross sales. Affordable value factors, viral products and a digital-focused marketing strategy continue to be drivers for the brand’s development. Of course, Chan needed to discover a method to get the merchandise in people’s arms; the e-commerce web site wasn’t enough. “At the time I had no following, I was just a one that wanted to create this model, I really had no thought what I was doing. After a profitable regional Super Bowl advert that includes actress Jennifer Coolidge in 2023, e.l.f. doubled down with a nationwide…
