2024 Ford Ranger Raptor to boost ICE profits at little extra cost2024 Ford Ranger Raptor to boost ICE profits at little extra cost
“When you can get scale and engineering efficiencies through a lot of re-use of parts, you can really do a lot of things both from a business perspective and also from a customer perspective, making sure we’re bringing them new and exciting products ,” John Emmert, Ford’s general manager of North America trucks, told Automotive News. “A lot of our enthusiast products create a halo for the rest of the brand.” The Raptor line started as a skunkworks project on the 2010 F-150 that was well received by customers looking for off-road performance. Such buyers also exist in the [...]