Mario Natarelli, managing partner of the MBLM marketing group, doesn’t see Musk’s political shift and controversial Twitter posts as an attempt to shift from “blue” liberal customers to “red” conservative shoppers. “I don’t buy the argument that Musk is trying to pivot to red customers,” Natarelli said. “To think that he’s doing it on purpose seems really shortsighted.” Many brands seen as blue, such as Apple, or red, such as Walmart, are able to attract broad swaths of the American political landscape by focusing on their brand strengths, Natarelli said. MBLM publishes an annual brand intimacy report that ranked Tesla…