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Dublin, April 03, 2023 (GLOBE NEWSWIRE) — The “Sports Sponsorship by the Asia-Pacific (APAC) Automotive Industry – Analysing the Trends, Biggest Brands and Spenders, Deals, Product Category Breakdown and Case Studies” report has been added to’s offers.

This automotive (APAC) report provides deep insights into the automotive sponsorship market trend, the dominant geographical market, most active sport and properties in the APAC region for the automotive sector.

Furthermore, the report gives an in-depth look at the automotive sector’s biggest deals, dominant secondary sectors, product categories, major spenders, and the most active brands in the APAC region together with an illustrated chart depicting the deals expected to expire in 2023 to understand the future market trends and growth possibilities in the region.

The automotive (APAC) report provides an overview of the sector’s involvement with the sports rights holders in the APAC region. Most active brands in relation to number of sports partnerships in the region. A detailed overview of geographical regions of APAC attracting most of the automotive sector spendings.

The report further takes a closer look at the sponsorship market trend of the automotive sector in the APAC region, the biggest sector spenders, dominant secondary sectors, key automotive brands, leading sponsorship markets, and most enticing sport category & sport properties for automotive sector brands.


The association between the automotive industry and sports has always been strong. Automotive companies used to emphasize primarily on building brand awareness and recognition through sports sponsorship, but now the focus is shifted towards creating emotional connections between brands and consumers through unique experiences.

With naturally a high level of loyalty noticed among sports fans, automakers are establishing long-term relationships with professional sports teams, events, players, federations to tap into the deep roots of sporting landscape and create meaningful relationships with existing and potential customers.

Additionally, for automotive brands, sport sponsorship forms the key component of marketing activity as sports fans often represent a collective gathering of a demographic aligning well with their target audience while assisting the brands to amplify the level of engagement with consumers and increase visibility.

The major stakeholders from this industry are highly active in the APAC region including well known cars, tires, and motorcycles category brands such as SAIC, Toyota, Kia, Hyundai, Hankook, Kumho Tire, TVS Tire, Hero MotoCorp and Yamaha. In recent years, consumer preferences especially the younger generation have received a massive change, they are opting for hybrid electric vehicles keeping sustainability and eco-friendliness as the key priorities in vehicle purchase decisions.

While it’s encouraging to see consumers moving towards a greener future and favoring electric vehicles, it’s a signal for automakers to actively invest in more in safer technologies and robust infrastructure to better serve their customers and drive sales.

A notable feature in the report is that 80% of partnerships in the APAC region are held by APAC region brands only, followed by EMEA region brands with 12% and AMER brands accounting for only 9% of partnerships. APAC market is dominated by cars category brands, accounting for 54 percent of the total sector spend while tires category leads with respect to number of deals, accounting for 30 percent of the sector’s 326 deals.

Also, the East Asian region accounts for the majority of deals from automotive brands, almost 55% of the total sector deals, while the Oceania region represents the highest valued market for auto makers with this region attracting nearly 41% of the total sector’s spending in the APAC market.

Professional sports teams within the sport industry receive the majority of sponsorship spend from automotive brands, holding 42% deal value and 72% of deals from the total automotive sector sponsorship landscape in the APAC region.

Key Highlights

  • Automotive (APAC) sector sponsorship is worth an annual estimate of $265.15 million to sports industry rights holders, according to the Sport Intelligence Centre, with data being taken from the publisher’s Sports sponsorship database as of 15th February 2023.

  • There are 238 automotive brands currently engaged in sport sponsorship agreements.

  • Oceania region represents the most enticing sport market to automotive brands, with Oceania’ rights holders in this market collecting $108.7 million as of 15th February 2023 from this industry, comfortably surpassing all other sporting markets like East Asia, South Asia and Southeast Asia, Overall Australia represents the biggest sporting market within APAC, with 84 deals worth an estimated $98.7 million. Other notable markets within APAC include, Japan, India, China, South Korea and New Zealand.

  • Soccer stands as the most valued and most active sporting market within the APAC region with 133 deals worth an estimated $60.73 million annually, while cricket stands as the second most valued sport at $40.33 million.

  • Car’s category dominates the automotive sector sponsorships in the APAC market in terms of annual spend, accounting for 54 percent of the sector’s total spending, while tires category leads with respect to number of deals, accounting for 30 percent of the sector’s 326 deals.

Reasons to Buy

  • This report brings forth a comprehensive, forward-looking analysis of the automotive sector’s involvement with sports rights holders in the APAC region to help executives build proactive and productive advancement strategies.

  • Accompanying the sponsorship database, the report examines the automotive sector’s expenditure on sports sponsorship in APAC region and features leading automotive brands, biggest spenders, valuable sports market, key geographic markets, dominant secondary sectors, lucrative partners to sports industry, sponsorship market trend, sector’s most notable partnerships and most attractive sporting properties in APAC region.

  • With several charts and tables, the report is intended for an audience of executives and professionals, boasting presentation quality.

Key Topics Covered:

  • Executive Summary

  • Introduction

  • Sponsorship Market Trends

  • Automotive Sponsorship Market Trends

  • Sector Summary

  • Top Sports by Value and Volume

  • Product Category Breakdown

  • Secondary Sector Breakdown

  • Biggest Deals

  • Key Product Sponsorship Markets Across APAC

  • Market Analysis

  • Top Expiring Deals in 2023

  • Case Study- Australian Open Championships and Kia

  • Brand Analysis Summary

  • Most Active Brands

  • Biggest Spenders

  • Key Brands Analysis Appendix Sources

A selection of companies mentioned in this report includes

  • SAIC

  • Toyota

  • Kia

  • Hyundai

  • Hero MotoCorp

  • Hankook Tire

  • Kumho Tire

  • BKT

  • Ford

  • TVS Tires

  • CEAT Tires

  • Yamaha

For more information about this report visit

Source: GlobalData

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