In a recent interview, Tony Roma, Executive Chief Engineer for the Chevrolet Corvette and performance vehicles at General Motors, said the brand no longer competes head-to-head with any other automaker. “We’re not competing head-to-head with anyone anymore,” he stated. The conversation focused on how the company positions its flagship sedans in a market that increasingly favors electrified powertrains.
When asked about the value of offering a manual-shift luxury sedan, Roma emphasized that the company does not evaluate the car by sales volume. He noted that the CT5-V Blackwing and its platform are built primarily for the driving experience, not for market share. The manual gearbox, he added, provides a tactile connection that many enthusiasts still cherish.
He clarified that the Blackwing is an extension of the V-Series line rather than a separate sub-brand. “It’s V-Series Blackwing,” he explained, indicating that the model follows the same engineering philosophy applied to previous V-Series sedans over the past quarter-century. This continuity helps preserve a lineage that dates back to the original V-Series launch.
Since the debut of the first CTS about 23 years ago, Cadillac has aimed to challenge German luxury manufacturers. The brand’s strategy has evolved from trying to match competitors to focusing on distinctive, driver-focused performance. Early attempts centered on raw power, while later efforts prioritize balance and driver involvement.
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Unlike its rival, Lincoln has largely avoided the performance-sedan segment, staying out of the direct competition that Cadillac has pursued.
Roma observed that many German rivals now prioritize all-wheel-drive layouts and hybrid powertrains, resulting in heavier vehicles. He contrasted this trend with the Blackwing’s lightweight, rear-wheel-drive architecture, which he described as “nimble” compared with “over-powered” imports. The reduced mass contributes to sharper cornering and a more engaging ride.
Future plans include a next-generation CT5, CT5-V, and Blackwing built on a rear-wheel-drive platform. All three will feature a naturally aspirated V8 engine paired with a manual transmission option, reinforcing the commitment to driver-focused performance.
Editor Byron Hurd, who writes about performance vehicles, owns a CT4-V Blackwing, highlighting the personal appeal the brand holds among its own staff.
