Kia’s upbeat outlook comes amid increasing enthusiasm for EVs across the industry as automakers from Japan to Europe and the US raise sales expectations amid stronger customer interest and government regulations and subsidies that promote the technology. The shift to electrification will also help Kia move its upmarket brand image, Song added. “In 2021, Kia went through a full-scale transformation of its corporate name, logo, product and design, as well as corporate strategy. As a result, our brand value has improved significantly,” Song said in a news release. “Kia needs to continue its efforts to strengthen the Kia brand identity.”…