Mazda has equipped its China-built CX-6e electric SUV with an “External Announcement” feature that turns the vehicle into a mobile loudspeaker. The system is not offered in the United States and is assembled for markets such as Australia.
Pressing a dedicated button activates a set of pre-recorded phrases such as “Hey buddy I am here.” Users can also upload custom audio, allowing the car to broadcast any sentence without built-in profanity filters. The interface lets drivers preview the message before it is emitted, helping ensure the intended wording is correct.
A demonstration video shows the system delivering a harsh rebuke to a driver ahead, literally telling the other motorist to “f–k off.” The clip warns viewers that the language is audible to anyone within earshot, making the broadcast unmistakably clear to pedestrians and nearby traffic.
A recent AAA Foundation for Traffic Safety study found that 96 percent of drivers admitted to aggressive or road-rage behavior at least once in the previous year, suggesting the CX-6e’s speaker could see frequent use if sold in the United States. The researchers surveyed a broad cross-section of motorists, showing how common hostile driving incidents have become.
Australian police can fine drivers for using offensive language in public spaces; in Western Australia the penalty can rise to $6,000 AUD (about $4,200 USD). The fine amount reflects the seriousness with which authorities treat public profanity, and it can be issued on the spot by traffic officers who witness the offense.
Critics argue that giving motorists an unfiltered loudspeaker may exacerbate tensions on already crowded roads. The addition also responds to long-standing complaints that electric vehicles lack audible personality, aiming to provide a distinctive sound cue without compromising overall quiet-car benefits.
