Genesis has introduced its most luxurious electric vehicle to date, the GV90, a three-row flagship aimed at competing with premium brands like Rolls-Royce and Maybach.
Two versions of the GV90 offer distinct designs
The standard model and the GV90 Neolun share the same electric platform but differ in styling and features. The Neolun features coach-style doors—rear-hinged like those on a Rolls-Royce Cullinan—while eliminating the B-pillar entirely. This allows the rear doors to open independently, an uncommon engineering choice for an SUV.
The automaker states the Neolun’s frame is 1.5 times thicker than typical vehicles to offset the missing structural support. A new roof airbag, described as the first of its kind, deploys in rollover situations for added protection.
Battery capacity and charging performance
Both versions use a 123.5 kWh battery pack, the largest in Hyundai’s electric lineup. The seven-seat GV90 is estimated to achieve a 310-mile range, though no official agency has confirmed the number. Charging at 350 kW restores the battery from 10% to 80% in 22 minutes.
The powertrain produces 657 horsepower and 590 lb-ft of torque via dual motors, with electronically controlled limited-slip differentials on both axles for improved handling. A cloud-based system monitors battery health in real time, while thermal runaway protection reduces fire risks.
The GV90 balances size with agility. Multi-chamber air springs, monotube dual-valve shocks, and rear-wheel steering contribute to a smoother ride, while four-piston brakes provide strong stopping power. Exact curb weight remains undisclosed, but the large battery and three-row seating suggest it will be substantial.
Interior prioritizes comfort over flashy design
The GV90’s exterior avoids bold styling, relying on soft curves and a front light bar as its most noticeable elements. The Neolun’s wheels draw inspiration from Maybach, but the overall design remains understated. Inside, the focus shifts to luxury.
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The cabin features quilted leather, padded surfaces, and rounded edges throughout. A 23.6-inch OLED screen spans the dashboard, potentially obstructing forward visibility slightly. When parked, the display expands to 24.6 inches, creating a private theater experience with the Bang & Olufsen 3D surround sound system with 25 speakers and Acoustic Lens Tweeters.
The Neolun’s Executive Suite option enhances the experience further. A four-seat layout allows front passengers to swivel toward the rear.
The vertically mounted gear shifter, positioned behind the steering wheel, may appear unusual at first. Once the vehicle starts—without requiring an ignition button—the shifter slides to the 2 o’clock position for easier access.
Premium features reflect a high price point
Genesis has crafted the GV90 as its most extravagant model, incorporating elements from premium brands while adding modern technology. The Neolun, in particular, directly challenges Rolls-Royce with its coach doors and lounge-like rear cabin.
Success for this model depends on two factors: cost and usability. A battery of this size and a handcrafted build will command a steep price. While the interior exudes opulence, the oversized screen and unconventional shifter may not appeal to all buyers. However, those who can afford such a vehicle are unlikely to prioritize practicality over exclusivity.
Pricing and release details remain unannounced, but the GV90 will be the first electric vehicle produced at Genesis’s new Korean factory. If it meets expectations, the SUV could set a new standard for flagship electric vehicles—even if its design leans more toward a mobile living room than a traditional car.
For drivers seeking a more affordable performance option, the GV90’s focus on luxury may not align with their needs.
